General
GuidePal, Inc. and its affiliates (collectively, “we,” “our,” “us,” or “GuidePal”) owns and operates www.guidepal.com (the “Site”) and the GuidePal mobile application (the “App”) (the Site and the App collectively referred to as the “Service”) and we are committed to protecting your privacy and Personal Information (as defined below) about you. This Privacy Policy is intended to describe our practices regarding information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual (collectively “Personal Information.”) relating to visitors to the Site and the users of the Service (“you” or “your”), for what purposes Personal Information may be used, and with whom we may share Personal Information.
When You Register in the Service Or Purchase Guides
When you set up an account in the Service or order guides available in the Service, we collect the following identifiers that may, alone or in combination with other information, constitute Personal Information:
When You Communicate With Us
When you communicate with us in and through the Service, e-mail us, or otherwise communicate with us, we collect the following identifiers that may, alone or in combination with other information, constitute Personal Information:
When You Request Information From Us
When you use the “Contact” function on the Site, we collect the following identifiers that may, alone or in combination with other information, constitute Personal Information:
Surveys, Sweepstakes, and Promotions
You may be able to participate in surveys, sweepstakes and other promotions in the Service (collectively “Promotions”). If you choose to participate in the Promotions, we may collect the following identifiers that may, alone or in combination with other information, constitute Personal Information:
Internet Activity Information
Software used in the Service collects Internet or other electronic network activity information that may, alone or in combination with other information, constitute Personal Information:
The Sources of Personal Information
We collect Personal Information from the following categories of sources:
• You: When you voluntarily provide Personal Information to us; and • Software: Information automatically collected via cookies, web logs, web beacons, and other software-based analytics tools.
Why We Collect Personal Information About You
We use Personal Information about you for the following purposes:
• To operate and improve the Service, including through analytics to help us understand how you use the Service, so that we can present content in the best manner; • To provide the guides to you; • To provide customer service; • To provide you with any information that you request from us. If you do not provide us with the information we need to respond to your request, we may not be able to provide you with the information that you request from us; • To notify you about changes to the Service; • To enable us to issue a notice, administrative, or corrective action to you in relation to the Service, if required; • To send you direct marketing messages that you have consented to receive; • To protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; • To comply with applicable legal requirements, industry standards, and our own policies; and • Where permitted by law, to provide you with information about other products and services we offer that are similar to those that you have already subscribed to or enquired about and we feel may interest you.
How We Disclose Personal Information
We may disclose the following categories of Personal Information with the following categories of third parties for business purposes:
• Identifiers • Internet activity information • Professional information → Our affiliates (such as subsidiaries that we own)
• Identifiers • Internet activity information → Service providers: We use services providers such as website hosting and management companies, data storage and data analysis companies and marketing technology companies. Such service providers can only use Personal Information to provide such services to us and for no other purpose.
• Identifiers • Internet activity information → Parties to a corporate transaction or proceeding: In the event of a corporate sale, merger, reorganization, bankruptcy, dissolution or similar event, Personal Information may be part of the transferred assets.
• Identifiers • Professional information → Public authorities and legal proceedings: GuidePal may disclose Personal Information about you to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; (b) enforce the terms and conditions that govern the Site; (d) protect our rights, privacy, safety or property, and/or that of you or others; and (e) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
California Privacy Rights
California Civil Code Section 1798.83 permits the users of the Service who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at privacy@guidepal.com.
If you are a California resident you may also have the right:
Requests to Know
You have the right to request that we disclose:
Requests to Delete
With certain exceptions, you have the right to request that we delete any Personal Information we have collected about you. Upon receiving a verified request to delete Personal Information about you, we will do so unless otherwise authorized by law.
Verifiable Requests
We will acknowledge the receipt of requests to know or requests to delete Personal Information free of charge, within ten (10) business days. In order to protect your privacy and the security of Personal Information, we may verify your request by asking you to provide additional Personal Information for us to verify your identity. We will respond to your request within 45 calendar days of receipt, provided that we have been able to successfully verify your identity.
You may submit a request to know or a request to delete Personal Information via privacy@guidepal.com.
Sale of Personal Information
In the last 12 months, we have not sold Personal Information collected in and through the Service. Consequently, we do not have an opt-out functionality on the Site.
The Right to Non-Discrimination
You have a right not to receive discriminatory treatment for the exercise of your California privacy rights.
Authorized Agents
You may designate an authorized agent to make requests on your behalf. You must provide an authorized agent written permission to submit a request on your behalf, and we may require that you verify your identity directly with us. Alternatively, an authorized agent that has been provided power of attorney pursuant to Probate Code sections 4000-4465 may submit a request on your behalf.
Data Retention
We will only retain Personal Information about you for as long as necessary to fulfill the purposes Personal Information was collected for, including the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of Personal Information, the purposes for which we process Personal Information and whether we can achieve those purposes through other means, and applicable legal requirements. As a general rule, we retain Personal Information for a period of three (3) years following your latest interaction with the Service.
Links to Other Websites
The Service may contain links to other websites of interest. However, once you have used these links to leave the Service, we do not have any control over third party websites. We cannot be responsible for the protection and privacy of any Personal Information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and review the privacy policy applicable to the website in question.
Children
The Site and the Services are not intended for children under the age of 16. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 16 years of age. We do not intentionally collect, sell, or process the Personal Information of individuals under 16 years of age.
How Do We Use Cookies?
Some of the features on the Site require the use of "cookies" - small text files that are stored on your device's hard drive. We use cookies to measure which pages are being accessed, and which features are most frequently used. This enables us to continuously improve the Site to meet the needs of our visitors.
The following sets out how we may use different categories of cookies and your options for managing cookie settings:
Required cookies Required cookies Required cookies enable you to navigate the Site and use its features, such as accessing secure areas of the Site and using our services. If you have chosen to identify yourself to us, we use cookies containing encrypted information to allow us to uniquely identify you. These cookies allow us to uniquely identify you when you are logged into the Site and to process your online transactions and requests. Because required cookies are essential to operate the Site, there is no option to opt out of these cookies.
Performance cookies Performance cookies These cookies collect information about how you use the Site, including which pages you go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies you. Information is only used to improve how the Site functions and performs. From time to time, we may engage third parties to track and analyze usage and volume statistical information relating to individuals who visit the Site. To learn how to opt out of performance cookies using your browser settings, click here .
Functionality cookies Functionality cookies Functionality cookies allow the Site to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of the Site after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. We may use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on the Site to personalize your visit. To learn how to opt out of functionality cookies using your browser settings, click here . To learn how to manage privacy and storage settings for Flash cookies, click here .
Legal Basis For Processing Personal Information
The legal bases for our processing of Personal Information about you are as follows:
Transfers of Personal Information
GuidePal is based in the United States of America. If you are located in the European Economic Area ("EEA") or Switzerland, this means that we may transfer Personal Data outside of the EEA. Such transfers are made using adequate safeguards, such as the EU Standard Contractual Clauses for Controller-to-Controller Transfers.
Your Rights
You have the following rights with respect to the Personal Information we hold about you:
Security
We take reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. Despite these efforts to store Personal Information collected on and through the Site and otherwise by us in a secure operating environment that is not available to the public, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Information, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to Personal Information. We do not warrant or represent that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.
Changes to This Notice
This Privacy Policy may change from time to time, effective from the date mentioned in the updated version of the Privacy Policy. You can tell when this Privacy Policy was last updated by reviewing the Last Updated legend at the top of this page. Please check the Site periodically to review such changes in the Privacy Policy.
Do Not Track ('DNT') Settings
California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don’t respond to them at this time.
Contact Us
If you have any questions or concerns about this Privacy Policy or about our privacy or data security practices, please contact us via the following:
privacy@guidepal.com.